Modern organisations face a new class of identity and governance challenges as agentic AI moves from experimentation into live customer-facing and operational use. Autonomous agents introduce risk around authenticity, intent, authority, and accountability, particularly when non-human actors are able to access systems, make decisions, and act on behalf of customers and employees.
In this webinar, Ping Identity and PwC explore how an Identity for AI approach establishes identity as the foundational trust layer for human and agentic interactions, enabling organisations to securely register, authenticate, authorise, and govern AI agents at scale while aligning technology, security, digital, and business decision-making. The session focuses on practical steps IT leaders can take to safely scale customer-centric agentic AI use cases that deliver measurable business value without compromising security, compliance, or trust.