The term “Digital transformation” has been used as a catch-all in the retail industry for a few years now, but what most do agree is that it poses a range of new challenges and opportunities for retailers. Heightened expectations amongst tech-savvy consumers have forced the need to deliver slick and frictionless end-user experiences to drive engagement and loyalty. The problem is how?

Retailers can leverage customer identity as part of a digital experience strategy to offer smooth and secure end-to-end user journeys optimized to deliver business impact, aka: increase customer acquisition and retention while reducing fraud. Join this webinar with Robert Ivey, CTO at GCA, and Aubrey Turner, Executive Advisor at Ping Identity, for a discussion about how a well-known, global, fast-casual dining organization implemented customer identity, risk-based authentication, user management, and identity orchestration to:

--Streamline digital ordering experiences to effectively increase online order conversions.
--Materially increase enrollment in their loyalty program
--Reduce costs associated with fraud.
--Unify 800,000+ end-user profiles in a single directory to deliver more personalized and data-driven experiences.