Customers are beginning to move from navigating websites and applications to asking AI agents to achieve outcomes on their behalf. For banks, insurers and retailers, this creates opportunities to simplify service, capture new demand and deepen engagement.
It also raises practical questions: whose agent is acting, what authority does it have, and how can the organisation remain accountable for what happens next?
Building on the joint PwC–Ping Identity white paper, From Digital to Agentic Channels, this webinar brings the opportunity to life through two short banking demonstrations and an expert discussion.
We will explore provider-owned agents serving customers, external agents accessing provider services, and the emerging prospect of personal agents interacting directly with enterprise agents.
Join PwC and Ping Identity to explore:
- The business implications: Where agentic channels can reduce customer effort and create value and how they change customer relationships, distribution and the operating model.
- The identity and security foundations: How agent identity, delegated authority, runtime authorisation and human approval support trusted action.
- The path to implementation: How to assess readiness, select a bounded first use case and connect agentic journeys to existing technology and governance.
Leave with a clearer understanding of the business and technical decisions involved, and how a follow-up workshop with PwC and Ping Identity can help turn your organization’s ambition into an actionable roadmap.
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