"With cart abandonment currently above 70%, today’s retailers don’t realize any value from the majority of prospective customers who visit their ecommerce sites. In the highly competitive world of online and hybrid retail, it is challenging to turn browsers into brand advocates who predictably return and make repeat purchases – and yet, loyal, repeat customers are critical to sustainable business growth. Fortunately, there are simple and concrete steps you can take to keep shoppers coming back for more.

Join this webinar with Maya Ogranovitch Scott, Senior Solution Manager at Ping Identity, for a discussion of how retailers can cultivate loyalty and grow customer lifetime value (CLV). See how identity can help improve ecommerce conversions by making small but meaningful changes to the way users interact with your digital channels, and learn how this will help your retail business thrive.

Key Takeaways:
- The state of customer loyalty in retail today
- The financial value of return customers
- The relationship between converting new customers and cultivating existing ones
- Key points across the shopper journey that make or break loyalty
- Specific CX adjustments that will decrease abandonment and grow CLV"